Royan Gostar-e-Kerman Herbal Products Co. defines its long term goals as follows:

- Achieve an acceptable amount of shares in the market of medicinal herbsand natural products in Iran and the word.
- Production of Medicinal herbs and Herbal medicine in large,industrial scale.

The company considers the below-mentioned strategies to rich the goals:

- Practical studies aimed at developing the plantation and upgrading the quality of medicinal herbs.
- Practical studies aimed at achieving technical know-hows of producing raw materials for manufacturers of medicinal nutritions and formulation of herbal medicines.
- Marketing and delivery of products compatible with up-to-date ,worldwide standards